I’m Jonathan, the founder of Farrier Partners.

I started Farrier with a simple conviction — most small businesses aren’t let down by lack of effort, but by unclear thinking and poor execution online.

My background is in web design, social media and marketing. I understand how to build an online presence that actually works — not just looks good. I studied Business Management at Oxford Brookes University, including a year abroad at Sacramento State, California, and bring that thinking to every project.

I started working with trades and service businesses because the gap between how good they actually are and how they look online is enormous. A brilliant plumber, electrician, or builder with five-star reviews and no proper website is losing jobs every week to competitors who simply look more credible online. That’s a solvable problem.

I work closely with the owners themselves — not a marketing department, not a middleman. Just a straight conversation about what’s actually bringing in work, what isn’t, and what would genuinely help.

Farrier is intentionally small. I work with a limited number of clients at a time because doing the work properly matters more than doing a lot of it.

Jonathan Anderson — Founder, Farrier Partners