We help trades and service businesses get more customers
From websites that turn your reviews into enquiries, to simple AI tools and automation that save you hours a week — we build the systems that let your business grow without you having to do it all yourself.
It's rarely the work that costs you customers — it's everything around it.
Customers can’t find you because your website doesn’t reflect how good you actually are. Enquiries get missed because you’re on a job, not by a laptop. Admin — quotes, follow-ups, chasing reviews — eats into evenings and weekends that should be your own.
We fix all three: a website that brings in more customers, and simple AI tools that handle the admin so you don’t have to.
How we work
We look at what you actually need
No generic packages. We find out how customers reach you now, where things fall through, and what would genuinely save you time or bring in more work.
We build the right tools for your business
Could be a website, could be a simple AI assistant that handles enquiries, could be both. Built around how your business actually runs — not a one-size-fits-all package.
We keep it running for you
We stay close after launch, check what’s working, and adjust as your business grows.
Who we work with
Trades & service businesses — plumbers, electricians, builders, roofers, landscapers, and similar businesses that rely on reputation and enquiries to bring in work. We help you look the part online, and take the admin off your plate with simple, practical tools.
Why Farrier
Farrier exists to do this work properly.
We partner with founders who value clear thinking, measured decisions, and long-term outcomes over noise and novelty. Our approach is built around a small set of principles that guide how we work and who we work with.
We keep things simple.
No jargon, no unnecessary tech for the sake of it — just tools that genuinely save you time or bring in more work.
We're straightforward.
If something won’t help your business, we’ll say so, rather than selling you extras you don’t need.
We build things that last.
Properly built websites and tools that keep working for years, not quick fixes that need redoing every few months.
We work with a small number of clients at a time to ensure this standard is maintained.
A note from the founder
I’ve spent the last few years working with small businesses on the marketing and systems side — the stuff that actually brings in customers, not just looks nice.
What I kept seeing was the same problem, over and over: a trade or service business doing genuinely good work, with the reviews to prove it, but losing customers to competitors with a better-looking website — or spending hours every week on admin that a simple bit of automation could handle in seconds.
Most of the “solutions” out there don’t help. Web agencies sell templated sites that look fine but don’t bring in enquiries. Tech companies sell AI tools that are overcomplicated for what a small business actually needs.
Farrier is my attempt to do it properly — websites that are built to get you found and get you calls, and simple, practical tools that save you real time, without any of the jargon or overselling.
I work with a small number of businesses at a time, so I can actually get to know how each one runs before building anything.
Jonathan Anderson
Founder, Farrier Partners
Got great reviews but a weak website — or too much admin eating your evenings?
Let’s have a quick chat. No pressure, no obligation. If it’s a fit, great. If not, no hard feelings.